Developing products for your brand, that are responsive to today’s world and resonate deeply with your audience.
Hummdrum exists
To create, collaborate and shape deep connections between brands and audiences. We work with businesses to design exclusive product collections that reflect your DNA and resonate deeply with the people who engage with them.
Michelle Quinn, Hummdrum’s Director, drives the creative process. Having spearhead the inception and development of renowned lifestyle brands Studio Milligram and Any Day Now, along with extensive experience in B2B product development and major cultural institutions, Michelle uses a vast industry network to transform visionary concepts into reality.
A talented network of designers, perfumers, chemists and proven manufacturing partners, support your business in the journey. We don’t create alone. Our success in design and production is driven by our collective experience and connection.
Specialist Product Categories
Scent
Scent weaves deep connection and tells the stories of place, time and personal journey.
Hummdrum work with you to develop scent that evokes your message. This intimate tool creates rich brand narratives and can be used across a wide range of products including apothecary, ritual and body collections.
Design Objects
Reimagining the intimate moments and familiar rituals of daily life, we develop objects of beauty, function, and connection.
Natural materials such as stone, glass, cork, wood, and precious metals, are used to explore the essence of thoughtful design and enduring tactile experiences creating perfect gifting moments for your customer.
Stationery
A balance of texture and graphic mastery lies at the heart of incredible stationery.
Designed with sustainability and reuse in mind, stationery collections can be shaped for your brand, inviting moments of connection through useful touch points in your customers everyday.
Emerging Materials
We cheer for the pioneers redefining materiality and pushing the boundaries of production.
From bi-product plastics to waste-material papers and mycelium-grown packaging, be brave and explore the new frontiers of sustainable innovation through your project.
How we work
CONCEPT
It starts by getting to know each other.
We work closely with your team to explore the full scope of your project, timelines, and objectives, while gaining a deep understanding of your brand’s values and audience.
Hummdrum use this knowledge to develop and present a comprehensive concept brief that outlines the creative direction and product roadmap tailored to your vision.
TIMING GUIDE 1 - 2 WEEKS
DESIGN
In collaboration, we review the concept brief and work together to finalise a collection that best aligns with your project’s goals.
A detailed specification document is created, capturing all product features and requirements.
A talented collective of designers work on your concepts. Final designs are presented and once approved, the sampling process begins.
The design phase is considered complete when the finished production sample receives your final approval.
TIMING GUIDE 4 - 8 WEEKS
PRODUCTION
Hummdrum manages the production and delivery process of your project.
Our trusted network of local and offshore manufacturing partners produces your products under our careful guidance. We oversee quality control, timelines, and, if needed, the shipping and delivery of your valuable goods.
You will receive regular progress updates throughout the process, and upon delivery, we conduct a thorough review to ensure all objectives have been met.
TIMING GUIDE 8 -12 WEEKS
Contact us.
It all begins with an idea. Whether you are looking for meaningful gifts for your clients or staff, are starting a new brand or want to expand current collections, let us help you create.